Here’s an Exclusive Look at Rosalía’s New MAC Campaign

Rosalía is officially entering the beauty game. After conquering the music world earlier this year at the Grammy’s, the singer and ELLE summer cover star is MAC’s newest VIVA GLAM Ambassador.

“The Barcelona-born singer, songwriter and record producer embodies passion, courage and originality that inspires us and her fans across the world,” MAC announced in a statement. “The Grammy-Award winning artist has established herself globally as a unique, dynamic feminist who inspires self-expression and represents creativity and individuality – all values that are core to MAC’s VIVA GLAM mission.”

Known for her signature red lip, Rosalía and MAC teamed up to create a matte red lipstick, Viva Rosalía! VG26, with 100 percent of proceeds donated to support women and girls, HIV/AIDS relief efforts, and the LGBTQ+ community. Through this partnership, MAC hopes to “spread awareness about the health and rights of women and girls.”

rosalia mac


Rosalía’s new gig follows a dream-like start to 2020. “The Grammys experience, really, was like, Wow,” she told ELLE for our summer issue. “It was a big deal for me. My whole life, I’ve watched the artists I most admire perform on that stage, you know? And suddenly, to find myself singing flamenco and dancing a little seguidilla [a Spanish dance in triple time], I felt so grateful, I swear. I felt so embraced. I cried in the car on my way to every rehearsal. I couldn’t believe what was happening.”

MAC VIVA GLAM VG26 will be available September 24 at select MAC stores and at

Lipstick / VIVA GLAM 26



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