Kate Hudson Talks About Her New Wellness Brand, Matthew McConaughey, and How to Lose a Guy

Kate Hudson is my happy place. Whenever I’m in a mood—which, let’s face it, is often in quarantine—I switch on a Hudson classic like Bride Wars, Almost Famous, or How to Lose a Guy in 10 Days. It’s only natural that the actress’s charm and Hollywood smarts would make her a boss businesswoman. Along with her activewear line Fabletics and King St. Vodka distillery, you can now add wellness entrepreneur onto her extensive resume.

Launching this week, INBLOOM is a curated line of plant-based supplements, designed to be accessible and ingestible. “I hate pills,” Hudson told over Zoom. “And I actually like when things absorb quicker, so I created powders.”

kate hudson


The mother of three has clearly been busy in self-isolation. But I can’t help but wonder: Has Kate Hudson been watching Kate Hudson in quarantine? “No. Oh my God. I can’t even listen to my voice!” she says. “I have such a hard time. I’m one of those people that if someone is watching something I’m in, I’m like, turn it off!”

But there are exceptions. “There’s a couple of movies that are fun to watch with the kids,” Hudson admits. “Watching Almost Famous with Ryder was so great. And then Skeleton Key. It’s fun to watch it through your kid’s eyes because they’re able to see these movies now.”

Ahead, Hudson talks her new wellness brand INBLOOM, reminiscing with Matthew McConaughey, and what Andie Anderson is up to now.

How did INBLOOM come about?

I’ve been asked to do a lot of beauty [in my career], whether it be makeup or skincare, and I love all of it, but I’m a big believer in beauty being an inside-out experience. And so I thought, what better way than to start with a system that I could create, that could support health and nutrition and wellness. I wanted to create an easy, accessible, premium program so that you’re getting top ingredients, that there are no synthetics. I wanted everything to be very pure and very little filler.

Then in terms of packaging, I wanted something that looked pretty on the counter. It has to be eco-friendly or I can’t work with them, moving forward in the things that I’m doing. We’re also really trying to source as many sustainable ingredients as possible. I do it with my vodka, the non-GMO corn.



I love your King St. vodka.

I’m trying to make a Beauty Aura martini! I was laughing. I’m like, I feel like the vodka is going to cancel out [the benefits]. It probably won’t help with collagen, but why not? Sure, I’ll try anything.

What has your wellness routine been like in quarantine?

[My routine] has probably been better than it’s been in a long time. I talked to my brother Oliver, [he] just went and started drinking like, every day. It was like a party for him. He was having Zoom drinks. And I was the opposite. I was like, “Oliver, we need to build our immunity and be strong. We don’t know what this is. We don’t know what’s going on.” So, I think there’s a nice balance there.

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How do you juggle motherhood with being a businesswoman?

The age-old question. I ask myself that every day. I have an awesome team, and we’re constantly trying to figure out what are the best ways to balance and to create. We always just have to check in with each other and make sure that we’re all doing the best we can, to make things the most efficient, and allow all of us to have really good one-on-one times with our families and feel like we’re supported.

What I’ve learned in the past 10 years is, I’ve always just gone with my gut. I’ve never calculated where my life goes. It’s always just been kind of where it moves me, you know? Team building is hard, and we all make mistakes. Nobody’s ever perfect. But if you lead, I think, with compassion and trying to like tune into everyone else around you, then you can create balance.

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What are you watching and listening to in quarantine?

The Sopranos: Season 1

I’m actually re-watching The Sopranos right now. I lived in New York in my early twenties and that was exactly when they were shooting. My son’s godfather is Italian. He was on the show as a guest star. He knows all those guys. We’d hang out with them and stuff. To go back and 20 years later and rewatch The Sopranos, it’s wild how it holds up.

I watched Normal People, which I think was loved by everyone. I love hearing everybody’s reaction to that story, and how they related to it, because it is different for everybody. I’ve been listening to a lot of audio books, and the one I’m almost done with right now is called My Brilliant Friend.

You recently posted on Instagram about the love fern from How To Lose a Guy in 10 Days and Matthew McConaughey commented. Is it fun revisiting that stuff?

It is! It was a very different time of making movies. People like me and Matthew, I feel like we were the last class of actors that really experienced the old school Hollywood process of making movies. It was a special time. Like Matthew and I, we were together for four months on How to Lose a Guy, and then Fool’s Gold, it was a six month shoot. We don’t really have any movies like that anymore, unless it’s a Marvel movie or something.

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Do you think the love fern would survive quarantine?

I mean, I hope so! I’ve always thought about what Matthew and I’s characters would be now, if we were still together. It’s actually probably a good amount of time [that has passed] to make a movie about it. We probably would have gotten married with kids. We’re probably miserable right now!

But I think Andie Anderson is ambitious, and she was wanting to go places, and she was sort of stuck in this job. I loved what we created with that movie. And she found love that would support her ambitions. Andie would probably be running something at this point.

INBLOOM is available for pre-order on

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